Kyle Reese : Not a robot. Sarah Connor : This isn't true. Looking through publications collecting technology logos in the 1980s, it is not hard to find marks that look like Cyberdyne’s (Figure 10.2). See reviews, photos, directions, phone numbers and more for Cyberdyne Inc locations in Ballard, Seattle, WA. This research is the product of one person, working with whatever limited resources, brainpower and free time I have available, and there’s always a chance that I could have missed some piece of information, big or small, about a given identity or source I’m surveying. It’s an excellent example of the potential for visual identity design to enhance sci-fi storytelling, where the visuals can speak to a film’s audience on multiple levels, without having to spell everything out. This primarily consists of the logo, in a variety of versions that have been detailed in the overview section of this entry. Liked By View All Give a Shout Out If you print this Thing and display it in public proudly give attribution by printing and displaying this tag. From shop VideoshockDecals. But “dyne” in this spelling has another specific meaning, relating to the science of dynamics, where it is a unit for measuring force. All images of books, comics, or other works covered are the property of their respective copyright holders, with those works reproduced on the site under Fair Use laws. With the film being released the same year as The Terminator, in 1984, it is probably a coincidence that they both used “dyne” and “systems” in the company names. This is interesting, because General Dynamics is a company that has had a hand in just about every aspect of US military technology, including computer systems and nuclear weapons — two main ingredients in Skynet, the fictional end product of Cyberdyne Systems. When examining the wordmark’s usage in the film, I did notice a discrepancy in its rendering, where in instances appearing on exterior signage, Baskerville Old Face was used instead of Baskerville (Figure 11.3). CYBERDYNE Inc. is a venture firm which is established by Dr. Yoshiyuki Sankai, University of Tsukuba, Japan, in order to materialize his idea to utilize Robot Suit HAL for the benefits of humankind in the field of medicine, caregiving, welfare, labor, heavy works, entertainment and so on. Not long after, there were two corporations founded in 1960 that were entering the electronics industry, which could have gone on to directly inspire the Cyberdyne Systems name (Figure 8.6). Be Unique. CyberDyne Systems, We are IT Consultants, Software & Web Development Company Located in multiple Countries. With the info in that sentence, you have almost all the language to inspire the Cyberdyne Systems name, along with a triangle being thrown into the mix, which is the overall shape of Cyberdyne’s mark. What’s really interesting is how similar the look and feel of the two are (Figure 10.3). Kyle Reese : No, but you will. I don’t know the extent of its real-world use in the naming of corporations at the time, but it was definitely a term with traction in science fiction, in large part thanks to the sci-fi subgenre of cyberpunk (Figure 8.3). Thus, the company obtained the machine's wreckage, including its CPU chip and an arm. But the Yoyodyne design could have gone on to influence the Cyberdyne mark we see in T2, produced years later. While being a contraction of cybernetics, “Cyber” is by itself a term that could generally refer to networks and computers, and in the 1980s, its use in a name would imply that the company is in the high-tech industry. Teledyne’s mark at the time of T2’s production was designed in the 1960s by Robert Miles Runyan and Associates, and is still used by the company to this day. On August 29, 1997, Skynet became self-aware. We have 780 free Cyberdyne Systems vector logos, logo templates and icons. Source: Google Books. In Judgment Day timeline, Sarah Connor, her son John, and a reprogrammed T-800 went to destroy the Cyberdyne Building with the help from Miles Dyson in order to prevent Judgment Day from occurring., However, Dyson was shot by SWAT and killed during the incident. Modern, abstract designs were still in style, and slicing basic shapes with thin lines was an industry trend at the time. Novadyne is actually a good example of both of these trends in naming — founded in 1990 by a breakaway division of the defense contractor McDonnell Douglas, the company’s full name was actually Novadyne Computer Systems. Figure 7.3 As the wrecking crew enters the lab, we see the primary signature on a sign, affixed to some large piece of equipment. Figure 5.6 It goes by fast in several shots, but there is a large, backlit metal sign in the hallway near the elevator, displaying the mark and wordmark in a horizontal lockup. Figure 5.4 A 1-color instance of the mark can be seen on the key safe for the vault, as John Connor opens it. As a result of a attempted assassination of Sarah Connor in 1973, the timeline was altered. In Terminator: All My Futures Past, it is called Cyderdyne again. Then there is the “Dynamics” part. Figure 12.3 In the lobby scene from Terminator: Genisys, we see the Cyberdyne mark on security personnel patches and on the doors. Moving on to the wordmark (Figure 11.1), we find that it isn’t your stereotypical sci-fi typographic solution, with Eurostile typesetting or custom sans serif lettering, which could have given things a more futuristic and intimidating look. Source: Cover for Rocketdyne Report to NASA (1961), Figure 8.6 Teradyne and Teledyne are good candidates for real-world companies that could have inspired Cyberdyne. What is most interesting among these cases are those instances where the mark from Cyberdyne’s visual identity is used by the sentient artificial intelligence that is Skynet. So there, like Sarah Connor, we first learn of Cyberdyne’s existence, while also having the terms “cyborg” and “cybernetic” thrown at us. Cybernetic organism. Download the Cyberdyne font by Iconian Fonts. Source: Google Books. To understand what that all means, now is a good time to briefly cover cybernetics. Cyberdyne Systems logo by darknrg is licensed under the Creative Commons - Attribution license. The exteriors of Cyberdyne Systems in Terminator 2 were filmed here at what is currently a semiconductor company in Fremont California. In the original script for The Terminator, Kyle Reese referred to Skynet as a \"modified Series 4800\". The other company was Teledyne, which started out in the business of semiconductors and control systems, before getting heavy into aerospace and defense work. Several of these involve the triangle being split into three parts as well, which strengthens their link to Cyberdyne’s mark. Terminator Wiki is a FANDOM Movies Community. In The Terminator, Kyle Reese refers to the Terminator as a “Cyberdyne Systems Model 101.” And in T2, as the Series 800 Terminator sent to protect John Connor introduces itself, it also identifies as a “Cyberdyne Systems Model 101.”, The story doesn’t end there, but this is essentially the origin and role of Cyberdyne Systems in the Terminator universe’s main timeline. We offer global experience and local knowledge to help companies focus on the big picture and succeed in any public or private business environment. As Skynet of this timeline gained various knowledge from the Meta-Node, there would be no Resistance after the nuclear holocaust. Given the company’s name, there is no reason to read the overall triangle shape as an “A”. Figure 10.3 Top: The Teledyne mark (left) next to the Cyberdyne mark for comparison. This will give us some necessary context for puzzling out design decisions and what the identity may hope to communicate about Cyberdyne Systems. Inquiries and submissions should be directed to: info@speculativeidentities.com. In The Terminator and T2, we learned that Skynet retained the company name when assigning make and model designations to its machines, which was already a little strange. From shop sampatchdesign. As a result, that manufacturing company came to possess a metal hand and forearm from the Terminator’s endoskeleton, along with its broken CPU. However, 13 hours before the Genysis was fully activated, the headquaters were destroyed by Sarah Connor, Kyle Reese, and Pops. In the Original timeline, after studying the wreckage of the T-800, Cyberdyne reverse engineered its CPU and created a powerful new microprocessor for weapons systems, becoming a major contractor for the US military. Figure 10.8 The green triangle that the red Lectroids are targeting their spacecraft on, contains elements bearing some resemblance to what we find in the Cyberdyne mark. It promotes the 1990 Cyberdyne Symposium, which was held in Monterey, California. Especially if you’re someone that worked on something featured here! Source: General Dynamics Recruitment Brochure (1983), Figure 8.5 To my knowledge, Rocketdyne is the earliest instance of “dyne” being worked into a company name, to represent force. Flipping the Teledyne symbol and cropping it with a triangle gets us part of the way there. 5 out of 5 stars (460) 460 reviews $ 2.83. Cyberdyne may refer to: . The dark blue wordmark is set in Baskerville Old Face. Each entry is a work in progress, that I could return to at later times and update with new info and discoveries. They made the building appear taller than it is with a glass facade of additional floors. While I’m not certain, I would assume any instances in future comics changed after the release of T2. Figure 3.1 A poster from the 1990 Cyberdyne Symposium, that features the corporate identity, can be glimpsed in Miles Dyson’s home during his assault by Sarah Connor. Cyberdyne Systems of Seatt C. Cyberdyne Systems of Seatt CLAIM THIS BUSINESS. The battle pitted humans against Cyberdyne machines, which developed ever-increasing capabilities. Loading... Unsubscribe from IAmTerminus? The high speed, highly miniaturized and highly powerful transfer of information through lines of electric circuits is truly the ‘high’ of high technology.” No doubt, the mark’s designer wanted to place it in this moment, identifying Cyberdyne with other technology companies, to make it believable for the film’s audience and to give them something to associate with tech marks they may have been familiar with already. Figure 7.4 Passing a desk, we can see the primary signature rendered large on a cover sheet, on top of a stack of folders. This is very near the same design as the US Civil Defense logo, that was mentioned earlier in this entry (Figure 10.5). Even more so, is if I were a designer playing around with ideas on tracing paper, I could turn the Teledyne mark and superimpose a triangle over it, cropping it to get some of the base shapes in Cyberdyne’s mark (Figure 10.4). (Based upon the logo seen in the footnote that John Henry downloads after being hacked in "To the Lighthouse".). 1997–2029 / Human survivors of the nuclear war are hunted down by Skynet’s Hunter-Killers, created in automated factories; the human race is nearly wiped out. While it was mentioned in the first Terminator film by Kyle Reese, this would be our first look at the company and its visual identity, in the year 1995. Source: Computerworld Magazine, via Google Books, Figure 8.8 By the 1990s, the high-tech industry would also see an abundance of companies using “Systems” in their name. I’ll also note that the wordmark’s vertical lockup with the mark changes in screen instances. It is said that triangles represent tension, action and aggression, due to their stable/unstable dynamic (depending on their orientation), with a triangle on its base conveying immovable strength. So this deleted identity doesn’t impact the analysis, outside of noting what could have been, if they’d chose to make Cyberdyne existent in 1984. Alternate timelines will be noted as they relate to the evolution of Cyberdyne and Skynet’s identity, when examining the design in later sections of this research entry. Source: The Terminator Screenplay, 4th Draft (1983), Figure 8.3 The 1980s would see the emergence of the Cyberpunk, as a subgenre of sci-fi. © 2021 Speculative Identities. This is a very sci-fi development for a corporate identity to go through, that merits examination — something I've done in a separate research entry devoted to Skynet. Opening computer magazines from the time would reveal it to be a trend in advertising, that made computing look smart and professional, without feeling extremely technical or out of reach. 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